This just came in the mail today . . . our official notification that Captivating Worlds is a registered trademark. We’re happy about that as we think the name is rather nifty.
Some history about the name: it was generated through a crowdsource website along with about 50 other possibilities. After we selected the finalists, the top 6 or 7 were submitted for market research to see the demographics that preferred one name versus another.
After analyzing the resulting data, we chose Captivating Worlds as it had the broadest appeal. We were looking to appeal to a wide demographic and not just the traditional “escape room” types. We like the name and hope you do too.
You might find it interesting the logos we considered. Here is a sampling of the losing possibilities . . .
